A cultural icon like MJ or Tiger Woods or Barack Obama is basically a brand name. Such brand name is produced by both his/her own merit but also the PR and marketing campaign behind that icon. If we look at the brand name valuations in the world, China is still probably far behind right now. It may change when the Chinese consumer/firms obtain higher and higher economic power. Also, English as a language is also a major obstacle for Chinese to overcome, because English is the de facto international language for knowledge, communication and thinking, especially amongst elite members of the global society.