Jan 4, 2010

Dating sites that are targeting ethnic communities

From Chinese to Hispanic to Jews, it seems that every little niche market would have it own angle to target dating.

For example, a dragsonsurf copycat:


Another example, a Hispanic site started by Wharton MBAs:

The San Francisco-based QuieroLatino is targeting Hispanics, both bilingual and English-only speakers, between the ages of 21 to 45. For a free membership users can create a profile and check out other users’ profiles. However, in order to meet another user, members will have to sign up for a monthly subscription fee of $24.95.

There are a handful of online dating Web sites targeting Hispanics, including Latinopeoplemeet.com and Migente.com, which is also a social networking site. QuieroLatino stands out, says Mr. Oxman because it’s an online web site for Hispanics wanting to meet other eligible Hispanics.

“We want to do for Latinos what J-Date has done for Jewish online dating,” he said.

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